Monopoly

With a brief to leverage the visit of the world’s foremost Monopoly expert while in Sydney for five days (from the USA) to mark the 75^th birthday of the iconic board game, we secured 94 magazine, newspaper, on-line, television and radio interviews.  The total coverage for the air time and space secured was professionally valued at more than $1.5 million in advertising space, which conservatively equates to more than $3.75 million in publicity coverage.